White Papers and Web Copy Produce Winning Results with a Combination of Expert and Writer Input

Clients use my support to complement inhouse work by their experts. I write and edit marketing materials that speak to your prospects and tailor them for the specific channels and formats you plan to use. I'll coordinate with your marketing staff to assure messages and offers are consistent across all your marketing channels. I write white papers, web site content, brochures, lead generating letters, and flyers that effectively communicate with your target market.

Whether it's direct mail, email, print ads or web sites, my clients get copy based on proven techniques and strategies. 

In addition to hands-on experience in many areas, I'm well-read in the area of copywriting and regularly attend direct response marketing and online marketing training - keeping current with what's working and what's not. You can be sure your copy is as effective as I can make it. My copywriting approach for white papers, web copy, search engine optimization (SEO) and other marketing collateral focuses on the problems your product or service solves for your prospects and the benefits of your solution. I don't get lost in the features and forget to tell the reader what's in it for them. The result is copy that consistently draws response.

Simply posting print materials online generally results in little response.

I work with clients to be sure their online marketing information focuses on the intended purpose. This may mean using SEO tactics to re-work a web site, writing a white paper to educate a reader as part of a complex sale, writing banner ads or PPC ads to attract visitors to a web site, or writing landing pages that are consistent with the ads and encourage visitors to take the desired action.

White papers work online and can also work in print when used as a leave-behind by sales, offered as a bait piece in ads, or provided as part of a direct mail package.

Driving a reader to take an action is always one of the goals of my projects.

Here are some of the types of projects I can help you complete.

Writing projects used in print

• White papers
• Proposals
• Advertorials
• Product sheets
• Brochures
• Direct mail

Writing projects used online

• Web copy
• Search engine optimization  (SEO)
• White papers
• Landing pages
• Email
• Ads

Each project is unique, so samples aren't always relevant. But to give you an idea of the projects I've worked on, visit my Samples page. It includes project summaries, links to web copy I've written (as long as it hasn't been edited too much since the initial project) and other samples as PDF files.

If you have a project you would like to discuss, Contact Me. To find out what to expect when working with me on a freelance basis, visit Working with Me.