Home>White Paper Planning Decision Process White Papers Seem to be Offered Everywhere. Do You Know if a White Paper is Right for Your Business?
White papers offer an effective means for lead generation and staying in touch with potential clients and customers. When you
plan using a white paper into your sales process, you maximize its impact and usefulness.
Creating white papers for executives allows them to consider your offer with a resource at hand that provides detailed information about the
topics they care about -- impact on the bottom line.
Using a white paper as a leave behind provides technical staff with the specifics they need to assure compatibility with existing processes
and to help then make meaningful arguments supporting your product or service.
But a white paper isn't right for every situation.
Some products and services simply don't warrant a white paper. Some markets aren't receptive to white papers. If your prospects won't read the
white paper, it really is just a waste. Some companies don't have a sales process that supports a white paper. If you can't get the white paper
to your prospects at the right time, it isn't going to have much benefit.
If your company has been considering a white paper, don't make a decision until you've read
Does Your Business Need a White Paper?
you can download it for free. Inside, you'll find
- when a white paper is most effective
- 10 tips to write an effective white paper
- how to plan and outsource a white paper project
- 6 questions to identify your ideal reader
If it turns out that a white paper isn't right for your company, there may be other forms of edu-marketing that fit your business. Check out
my article, Use Edu-Marketing to Maximize Response, for some ideas.
If you are looking for a freelance white paper writer, download this paper and find out about the Write
Advantage approach to white papers.
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