White Papers Seem to be Offered Everywhere. Do You Know if a White Paper is Right for Your Business?

White papers offer an effective means for lead generation and staying in touch with potential clients and customers. When you plan using a white paper into your sales process, you maximize its impact and usefulness.

Creating white papers for executives allows them to consider your offer with a resource at hand that provides detailed information about the topics they care about -- impact on the bottom line.

Using a white paper as a leave behind provides technical staff with the specifics they need to assure compatibility with existing processes and to help them make meaningful arguments supporting your product or service.

But a white paper isn't right for every situation.

Some products and services simply don't warrant a white paper.

Some markets aren't receptive to white papers.

If your prospects won't read the white paper, it really is just a waste. Some companies don't have a sales process that supports a white paper. If you can't get the white paper to your prospects at the right time, it isn't going to help close a sale.

If your company has been considering a white paper, don't make a decision until you've read

Does Your Business Need a White Paper?

You can download it for free. Inside, you'll find

• when a white paper is most effective
• 10 tips to write an effective white paper
• how to plan and outsource a white paper project
• 6 questions to identify your ideal reader

If you are considering a white paper and working with a freelance white paper writer, get a quick overview of my white paper writing process.

If it turns out that a white paper isn't right for your company, there may be other forms of edu-marketing that fit your business. Check out my article, Use Edu-Marketing to Maximize Response, for some ideas.

If you are looking for a freelance white paper writer, download this white paper and find out about the Write Advantage approach to white papers.